VISION MEETS
PASSION

IN PURSUIT OF PERFECTION

A Tale of Two Tastemakers

Kevin Hart is famous for his hard work. Juan Domingo Beckmann is a tequila maker who is known for innovating, defying expectations, and setting new standards. Their love of tequila brought them together, and their pursuit of perfection brought Gran Coramino to the rest of us.

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WORK

A Partnership Long in the Making

Juan Beckmann leads the most awarded tequila company in the world. His family has produced tequila from the same agave fields for 11 generations. He’s a natural partner for Kevin Hart, a tequila connoisseur known for his love for his family and community. They’re setting a new standard for tequila. And they’re sharing their successes far and wide.

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BACK

Fueling Success

Every purchase of Gran Coramino helps put resources in the hands of aspiring entrepreneurs from under-represented groups in the US and Mexico, in continuation of our founders’ missions to give back to their communities. We’ll donate $1 for every bottle of Gran Coramino we sell to support the limitless potential of new business people and their communities.

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IMPACT

Supporting Entrepreneurs and Small Businesses

Bringing big dreams to life is hard work. That’s why we’re proud to be teaming up with a range of nonprofit and foundation partners to help support small businesses and entrepreneurs in the US and Tequila, Mexico. With funding from our $1 per-bottle Gran Coramino give-back program, we aim to bring critical financial resources and learning opportunities to diverse-owned small businesses and entrepreneurs of color, communities that have historically been excluded from opportunities and lacked access to resources. We are proud to be teaming up with our inaugural nonprofit and foundation partners, LISC and the Beckmann Foundation, who will help design and lead these programs in 2022 to deliver community impact.

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About LISC

LISC is a nonprofit organization that drives resources to underinvested places and people working to access opportunities everyone deserves. For more than 40 years, LISC has worked with communities and partners to help close systemic gaps in health, wealth and opportunity and to advance racial equity. Part of LISC’s mission focuses on supporting small BIPOC-owned businesses—the lifeblood of communities and local economies—and knocking down discriminatory barriers to success. With deep roots in 38 urban areas and hundreds of rural counties in the United States, LISC is uniquely positioned to connect diverse entrepreneurs with the resources they need to grow and thrive.

About The Beckmann Foundation

Established in 1998 by Mexican tequila maker and philanthropist Juan Francisco Beckmann, The Beckmann Foundation has been committed to the development and advancement of the community of Tequila, Mexico by providing programming and resources that support education, culture, sustainability, public health and entrepreneurship. The Foundation’s Social Innovation program offers aspiring regional entrepreneurs the opportunity to access a multidisciplinary team of graduate and undergraduate students and their academic advisors from the ITESO, Universidad Jesuita de Guadalajara who provide consulting services and applied research training and support in the building and designing of innovative brands, business strategy and quality products. Participants also receive access to training platforms and business tools to strengthen the vocations and trades of families in the territory to help support economic and social growth in the region.

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Gran Coramino™ Tequila. 40% Alc./Vol. (80 proof). Trademarks owned by Gran Coramino LLC. Gran Coramino, Jersey City, NJ. Please drink responsibly.